Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential fashion houses on the planet. Its international achievement wasn't designed by classic promoting or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and Permit originality talk louder than popularity. This unconventional technique became the muse for CDG’s around the world expansion.
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CDG gained Worldwide awareness by presenting clothing that rejected standard Strategies of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide manner editors and purchasers early while in the eighties.
This world visibility strengthened the CDG Hoodie name and attracted loyal clients from each and every corner of the earth.
The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, and also the controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 Comme Des Garcons The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a business in 1973. The manufacturer's title was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/winter selection handled the principle on the persona,[15] the different ways to present a person's self to the whole world. Fusing personalized menswear with feminine aspects for example corsets and flower printed dress fabrics, Persona was another selection that merged the feminine Together with the masculine.
CDG created a powerful distribution procedure by putting its products and solutions in prime luxury vendors like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the model access to elite shoppers globally although preserving its inventive integrity.
In 2017, the organization released a brand new fragrance, Concrete, and marked its start in the US by using a dinner curated with the artist and chef, Laila Gohar.
Each keep was developed as an inventive Room, maximizing CDG Hoodie's status for innovation and offering buyers an immersive retail working experience.
Together with the increase of online shopping, CDG expanded its get to by featuring collections by way of Formal and partnered e-commerce platforms. Social media and style communities aided distribute the brand name’s identification, earning pieces much like the PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the earth, helping CDG attain world-wide mainstream visibility when being legitimate to its edgy creative imagination.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than style exhibits earned throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The business also creates a line of agendered fragrances, the majority of that are unconventional on this planet of perfume and aligned With all the designs of its clothes.[6]